Kelly Moreno

Designing trust intohigh-stakes products

Senior product designer with 5+ years shipping consumer and B2B digital products used by millions of users, including fintech, energy, and beyond, and 8+ years in tech startups.

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Case studies

Some of my work

A closer look at products I've designed end to end, from early concepts to shipped features.

Bia · Energy Management System

Payments & Bills

End-to-end redesign of payments and billing flows

Faster payments
68%
Reduction in payment time
  • ✓Simplified the end-to-end payment and billing flow
  • ✓Cut billing customer service contacts by 29%
  • ✓Web & native iOS/Android
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Bia Energy payments product screens
Bia · Energy Management System

Eva AI Assistant

AI assistant that turns complex energy data into clear, instant answers

AI-powered
24/7
Always-available assistant
  • ✓Explains consumption, costs, and technical terms in plain language
  • ✓Spots unusual consumption and billing issues in seconds
  • ✓Web & native iOS/Android
Open Case Study ↗
Eva AI chat assistant in Bia Energy Management System
Tenpo · Fintech

Remittance Calculator

A quick, upfront quote for international transfers, with real-time exchange rates and full costs

Higher conversion
20%
Increase in send conversion
  • ✓Real-time exchange rate and total cost shown before sending
  • ✓Native iOS/Android
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Remittance calculator quote screen
Metrics & Impact

Experience that turns into impact

Years of hands-on experience
5+
Years in Product Design

Shipping consumer and B2B products across fintech, energy, and beyond.

Real impact at scale
3M+
Users impacted

Throughout my career, my work has reached millions of people.

Products shipped
10+
Products built

From concept to launch, I've helped bring digital products to life.

Career · Journey

My Career

My journey designing digital products over the past 5+ years.

Oct 2023 – Jul 2026 · Bogotá

Owned design end-to-end across most of a B2B energy platform (EMS), shipping 3 major versions across web and native iOS/Android.

  • ✓Designed billing & payments, a cashback wallet system, and analytics dashboards with AI-driven insights
  • ✓Built an in-platform AI chat assistant and led the product's design system
Nov 2022 – Oct 2023 · Santiago, Chile

Designed core banking features — accounts, wallet, transfers, and cashback — for a fintech app with 2.2M+ active users.

  • ✓Led an in-app rating and recommendation system that impacted 120,000+ transactions
  • ✓iF Design Award 2023
Dec 2021 – Nov 2022 · Bogotá

Designed a creator-monetization app end to end, from concept to launch.

  • ✓Reached 16,000+ users and 30,000+ transactions
  • ✓Redesigned onboarding, increasing registration-to-active conversion by 12%
Aug 2021 – Dec 2021 · Medellín

Designed UX/UI for a digital-signage configuration platform and a B2B messaging app.

  • ✓Designed a digital-signage configuration platform for enterprise clients
  • ✓Built a B2B messaging app used by 3,000+ clients